Experiencing Scotland


Experiencing Scotland was launched in 2010 to support tourism companies to share the high quality food and drink Scotland offers and to help them add value to their visitor experience and bottom line. By providing in-depth support, workshops, online resources and a quarterly ezine, the project provided information and practical guidance to support tourism businesses, helping them to maximise the opportunities available from offering premium and provenance.

Since the project started, many tourism companies have benefited from the support, signposting and intelligence the project has provided. New trading relationships have been developed and businesses have reported being better informed about opportunities associated with using Scottish food and drink.

Scotland is well placed to further enhance its reputation as the Land of Food and Drink. Scottish Enterprise and its partners are committed to supporting businesses to maximise the opportunities.

 To keep up to date with information please register with: 

  • Scottish Enterprise - who can help your tourism business to develop new ideas, innovate and grow. Scottish Enterprise also provide research into specific markets and offer a range of support to help your tourism business make the most of opportunities in Scotland. 
  • VisitScotland  - Scotland’s national tourism organisation, who offers Taste Our Best accreditation to recognise and celebrate businesses that provide and promote a quality Scottish Food and drink experience. VisitScotland also provides a wide range of advice and support, as well as marketing opportunities such as a free business listing on the consumer website VisitScotland.com 
  • Scotland Food & Drink - an industry-led, commercially-focused membership organisation which aims to grow the value of the country's food and drink sector to £16.5 billion by 2017 and build Scotland’s international reputation as a Land of Food and Drink. 

Please note that all previously stored data has not been transferred to partners and has been safely and securely destroyed in line with the Data Protection Act.